AD6509 - FMP - Pitch and Planning


Our return at uni from a long summer off began with the introduction to our first project, Final Major Project - Pitch and Planning.  As with any project introduction, I firstly noticed the looming date of the deadline, November 20th, 10am, via digital submission and as such poorly planned my method of study to achieve another last minute submission.

On a serious note, I attempted to carefully sturcture myself a rough study plan with the flexibility I feel I always require. The Project itself was an introductory project to our Final Major Project, we were expected to pitch our project intentions to two tutors in a proffesional environment, which we would learn more about how to achieve in the coming weeks...

Task - Pitch Perfect

For our first task in the pitch and planning module, we joined groups of 4-6 and as a group selected a 'kickstarter' pitch video from the website, kickstarter. The website aims to generate funding for business prospects through original inventions and ideas. 
I worked in a group with Tom, Jack and Ollie. Where we chose to study the 'curfboard' pitch. The 'curfboard' is a skateboard alteration featuring a self-proclaimed, revolutionary trucks system. The trucks of a traditional skateboard, are relatively static and offer just enough manuverability to change direction, partnered with a flat deck, the boards can be hard to induce changes of direction which is the reasoning beind the invention of the curfboard, to eliminate these 'issues'. The curfboard's trucks feature a gap between themselves and the board, different to the traditional skateboard truck system, this gap partners with a more curved board surface to create a larger 'lean' in direction when selective force is applied, thus using gravity and weight distribution alot more effectively to more easily change direction. The concept of the curfboard deck, it's curved shape and ease of movement is based on surfing and how easy it is to distribute your weight and change direction on water. The name comes from a combination of 'Surf', 'Curve' and 'Skateboard'.

As a group our task was to evaluate the effectiveness of the video pitch through certain aspects and where it was or wasn't successful. 

The first thing we noticed of the video was that it's opening sequence was a black screen displaying the curfboard logo and and a title interlude of 'intro'. This was good as it seperated the pitch into more digestable chunks. 

The video then diverts into an introduction video of the product in action featuring dynamic camera angles, high speed tracking shots and quick transitions symbolising speed and excitement infront of a
A prototype featured in the promotional video, showcasing the trucks system.
A selection of close up action shots showing the range of movement of the trucks system.
beautiful seaside city, fitting of the surf theme of the product. We felt this aided the presentation of the curfboard as it would definitley not be as effective if it were in a grey, drab area whilst also presenting it in a desirable area to accentuate the desirability of the product and a representation of the enjoyment it could create - a typical business strategy.  As well as the product in action, the introduction scene also features footage of a surfboard travelling on water and a snowboard travelling on snow. Although as a group we could see once having watched the video through once, it was a reference to the curfboard's inspiration from surfing movement, this wasn't clear to first-time viewers and was actually distracting and confusing as to what the product was. The scene featured an upbeat music track, to fit the setting and create a pleasant viewing atmopshere, the track served its purpose but could perhaps have been more fitting of the surf/skate movement/scene.  Although in parts confusing, the inclusion of the introduction video was very beneficial in that it showed the curfboard in action first, meaning that less speech was needed to explain the product, which is creates a more exciting, shorter, harder-hitting pitch. The speech following could also be more detailed as the basics were covered in the introduction video leaving the audience wanting to know specifics. 
Following the introductory video, the audience is treated to a behind-the-scenes style informal interview with the creator of the product , Stephan Augustin and his son, Jonas. The scene is introduced with a similar interlude screen as the intro  scene with the the new title 'the product' which again serves well in helping the audience follow the structure of the pitch. The scene is introduced with a change in music and a few more quick action shot close ups of the product. The shots this time focuses alot more on the product than it in a scenic environment in the introduction scene. Introducing the inventor and his son, creates a relatability and informal atmosphere and helps the audience to understand and engage with the intentions of the prdduct. They both begin by saying of their love for board sports, thus instantly sharing similarities with much of the target market audience which adds credibility to their forthcoming speech. Including his son in the interview also covers a larger age range's perspective towards the product, particularly his age being the larger target audience. Before introducing how their own product works, the duo explain how a traditional skateboard trucks system works, which is great in aiding the less-infromed viewers in understanding the basics as well as being able to use the power of contrasting to heighten their own invention in comparison and how and where it differs and is, self-proclaimingly, "revolutionary". After pointing out the flaws of the current skateboard trucks design they then use the surfboard as an example of the freedom of movement through the curved deck, which they have incorporated in to their own design. The scene features a video of their prototype, and its movement which helps the audience understand the logistics of the idea.
Overall as a pitch, we found the curfboard to be very effective and a good example of the effectiveness of certain marketing techniques in particular cinematography in capturing action and excitement through a flurry of close-ups, tracks, pans and other gripping camera movements. As such the pitch was enjoyable to watch and the ordering of the scenes, Introduction being a fast-paced, showcase of teh product, followed by an informative, relatable, behind-the-scenes explanation, really worked well to promote the product. parts were unclear and verged on being cringeworthy, but overall it was clear, informative and a excellently performed pitch. The product gained it's funding and is now on general sale. As a group we presented our findings to the rest of the class where we all shared a similar view. Congratulations, Curfboard.

Task - What Exactly Is It?

Following on from studying the curfboard pitch, we were asked a few questions about our own ideas and intentions for our FMP.

Describe your project using 10 key words:

Adult animation, comedy, fish, illustrated, cartoon influenced, music, life mockery

Describe your project as if you were telling a family member:

For my Final Major Project at uni, yeah, the big one. I'm gonna do an animation of a fish in a suit who works in an office and is always stressed/ grumpy and comes home to a family who irritate and annoy him even further. Sound familiar?

Explain your project as if you were pitching it to an unknown proffesional:

For my upcoming Final Major Project for my final year at university, I am proposing the idea of creating an an adult cartoon animation. The idea is a continuation of a previous succesful animation project I completed in the second year.  It was inspired from a piece of music I listened to, the track being called, 'Fish Terry'. Where my cartoon idea, gained its name. the cartoon follows a office-working fish and his perils with everyday working and family life, humorously mocking modern life. 

What are your communication objectives? To amuse? To frighten? To educate? To entertain? etc.

All of the above. Perhaps, not frighten, but the beauty of creating an animation for me is that I can convey a number of messages through characters, each character is different and relatable in some way. Relatability is a very powerful tool in conveying messages and emotions so I feel I can be very succesful in doing so, if the project goes as planned. Above all else is to entertain and humour though, as after all it will be a relatively light-hearted cartoon, Although the adult content will allow me to give a more realistic take on real-world issues, which i could use to portray real life emotions and struggles. Through a cartoon fish family. 

Just for fun, artist statement writing generator to create a statement about myself

Harry McNamara
Harry McNamara (°1995, Cheltenham, United Kingdom) makes drawings and media art. By replaying the work for each exhibition and pushing the evocative power of the work a little further, his drawings references post-colonial theory as well as the avant-garde or the post-modern and the left-wing democratic movement as a form of resistance against the logic of the capitalist market system.
His drawings demonstrate how life extends beyond its own subjective limits and often tells a story about the effects of global cultural interaction over the latter half of the twentieth century. It challenges the binaries we continually reconstruct between Self and Other, between our own ‘cannibal’ and ‘civilized’ selves. By parodying mass media by exaggerating certain formal aspects inherent to our contemporary society, he makes works that can be seen as self-portraits. Sometimes they appear idiosyncratic and quirky, at other times, they seem typical by-products of American superabundance and marketing.
His works are presented with the aim not to provide an idealistic view but to identify where light and the environment are important. The energy of a place and its emotional and spiritual vibrations are always important. By demonstrating the omnipresent lingering of a ‘corporate world’, he tries to focus on the activity of presenting. The character, shape or content of the presented artwork is secondary. The essential things are the momentary and the intention of presenting.
His works are saturated with obviousness, mental inertia, clichés and bad jokes. They question the coerciveness that is derived from the more profound meaning and the superficial aesthetic appearance of an image. Harry McNamara currently lives and works in Evesham.

Task - Best Thing Since Sliced Bread

For this task we worked in pairs to write reviews of our partners project ideas and proposed outcome. 

We put ourselves into an, alebeit amatuerish and informal, interview situation where we would ask our partner questions to try and uncover what they are planning to do and what they wish for the outcome. Following this use the information gathered to write a short review imagining I am trying to sell the product or project to a customer.

For the task i worked with Tom, who's project was based around branding a made-up Mexican restraunt, for his project, i gathered from our interview, Tom is looking and creating branding work in the form of: logos, packaging, menus, products, mascots,, typography and  murals to name a few. All of the work will follow a mexican theme, to which the stylistic elements he had a rough idea, but needed to further investigate at this early point. He planned to research artists and current marketing styles in the industry such as other restraunt chains and their visual branding art and ideas.  He is combining his research project with this project again studying branding to help gain a better knowledge which can be applied to this project. 
following finding out all this information, my task was to write a review as if it were my idea and I was pitching it, by writing a review:
Tom's project focuses on creating branding for a concept restaraunt. The restaraunt, is mexican-themed and family-friendly. Therefore, his design work will fit both specifactions featuring the stylistic elements of mexican culture such as brash, colourful patterns and nothing too-expletive or disturbing to encourage a family-friendly atmosphere. He will study current succesful branding work in the modern industry , such as similar food chains to uncover their successes or lack of success and identify what of these discoveries he can take inspiration from for his own project. The mexican theme will aim to take inspiration from the joy and excitement of an iconic mexican carnvial atmosphere with it's bright colours and and trademark patterns and sculptures, which will take place in many areas of design within the restraunt. The theme will be very clear and iconic of the concept brand. Which will be further emphasised through a mascot, who will capture the imagination of the child market thus creating various promotional oppurtunities to a wide age range. As a brand it aims to convey these themes in an iconic manner and I beleive it will achieve this.

Task - Live Scribe 

Due to a typically timed infliction of food poisoning, I actually missed this task, however, not to be caught behind I completed it with the help of my Dad. The task entailed that we explain our project ideas and intentions verbally to our partner and they would draw what they thought it was you were communicating.

Although I did not complete this task in same manner as everyone else, I feel as though doing this will help me to gain a simialr result and help see my ideas from someone elses perspective.  

My Dad, is not a particularly creative minded person although he assured me with a sense of sarcasm that he was more than capable.

I explained my project to my dad through the following points: 

  • A cartoon of a half man/fish character
  • follows generic stereotypes
  • naggy fish wife
  • nerdy son
  • short animation
  • 90's style thick lines, easily transaltable shape structures
  • should be humourous
This was a fun excercise. It was very interesting to see what conclusion drew from my description I was also hoping for some stylistic views on the form of the man/fish and how someone else would create a character to that brief. Interestingly, my Dad created a very arked, short character and emphasised the large fin on his back, something which in my initial character design stages I never thought of doing so it was definitely an idea that i could work from. His idea of the naggy fish wife was also pretty funny to see, the use of a speechbubble and the exclamation marks show that the shouting is definitley a theme that I should go with, the design itself is slightly too.. full frontal, for cartoon i am conceptualising being broadcast on TV but it is still interesting to see what others see of the brief. 

Task - Design Board Workshop

For this task we were given a brief: In a group of 4-6, you are working to create an 'Autumn-themed' guest brew for the company, Brewdog. You will design the bottle as well as presenting information about the company, their ethos, inspiration behind your design and other developmental ideas such as colour swatches etc. Your pitch will be aimed at local pubs who don't already stock Brewdog beers. Your work should be displayed on a design board which should be proffesional and fitting of the theme.  
The main purpose of this task was to help us to develop our understanding of design boards and how they can be effective at pitching a creative idea or product. Achieveing a good balance of text and imagery whilst showing the necessary stylistic elements can be a very difficult balance to achieve in such a task, so working in a group was a good way to help regulate design ideas and achieve a overall succesful board design. 

For the task I worked in a group with: Tom, Jack and Ollie. Where we gave each other roles to help us work as a unit across all aspects of the task. I was assigned to logo design, creating a logo idea for the bottle. Tom and Jack worked together on board design and layout and Ollie worked on researching of the company. 

Through research gained by Ollie into the brand we uncovered some of their previous designs and noticed a theme throughout being summarised by their slogan 'Equity for punks'. This taken in mind, we decided a more urban, graphic style would fit the theme well. That being my favoured drawing style I got to work on creating a few fast concept sketches of a logo idea. we decided that a dog should feature somewhere as a reference to the company name, as well as being a mascot for the brand, a studied good business technique. 

Through his abilities in graphic design and knowledge of design programmes, Tom was a very valuable addition to the team and showed us a programme where we could transalte a flat digital design on to a mock-up bottle design, which was a great skill to have for promotional marketing material. 
I worked on my design to the constructive criticism of my team to create a final design, which i uploaded into illustrator to vectorize it as a graphic and make it applicable to the digital format and be easily resizable. We worked together to choose a colour scheme, deciding on orange, umber shades, symbolic of autumn. I included a halftone dot style of shading to help the design should it translate to print but also it being a common design feature of punk rock - a theme of the brewdog brand.
We took the inital mascot design and added it to a logo graphic, including the brewdog logo and title, our created flavour name and an autumn themed colour scheme and features. We decided on the flavour name as we felt it combined autumn themes in the form of 'maple' of course being a tree but also the 'smokin'' being a reference to punk rock and fitting our design well. 
We added shaping and borders around the text which was a design feature we had noticed from other brands, the shape was also inspired by draught pumps. We added a grunge texture to the image to make it look weathered, again playing on teh punk-rock theme. We included information vital for a product of this nature such as the product name, flavour and alcohol volume, which also worked very well stylistically in creating a more finished proffesional looking design.
Teamwork was a very important factor is us being succesful in this project and as such we all worked n our own sectors of the project concurrently but in doing so constantly discussed how our ideas would combine. During my logo design, Tom and Jack were working together to produce a board design.
As a group we decided on incorporating leaves somehow as we felt that was the main indication we could give of an autumnal theme, however we also needed to clearly display text so needed a background that wouldnt be too distracting. Collectively we decided on black as it fit the punk-rock elements of the design alot better and would work well with the idea of a white font. Tom mocked up the bottle concept, to test how it would look amongst our leave bed group idea.
At this stage of the board development, we decided on an idea of adding the concept of the bottle cap being flipped off. we did this by duplicating the bottle cap image and altering its size, position and opacity. I think it works relatively well. We also added smoke leaving the bottle which was initially the most important part of our idea but it isnt as apparent as we all first intended but we realised a more subtle style would fit better. The design as it stood though wasnt very pleasing on the eye due to its lack of symettry so we added a blown leaf effect using similar technqiue to the bottle cap which makes the image look much more complete but also borders the bottle design, which is a good technique to highlight a product. 
We began to add in text, displaying the information Ollie, on research, had uncovered. We chose a white colouring for the font as it would stand out through contrasting against the black background. we kept a contsant font thorughout the design to create a pleasing, consistent design, which would be appealing from a design aspect which when pithcing such a product we would definitely be judged on. We again tried to keep some symettry with the text and tried to add to the bordering effect and highlight the product in the center of the page. The title in the top right of the page we felt worked very well with it's contrasting font styles as it drew attention without being too outlandish, helping to retain the symettry of the design. The font style itself was very sleek and simple, so it did not distract the viewer. The information we set out in bullet points as it would make for a more effective way of portraying information sharply.
For our final design we added the logo on to the bottle as well as a 2-dimensional, scaled version to the right side of the board. As we felt it was an important part of the board and should be further emphasised. It also fit the space very well. We toyed with the idea of including a colour swatch selection however we felt it hindered the aesthetic values of the design board.  We also added the current brewdog icon to the bottom right of the page in a contrasting white colour. We felt that this made the board look very official and proffesional and was a very important inclusion.
Finally, as a group, we presented our work to the rest of the class, comparing ideas, stylistic choices and how effectively we conveyed our ideas and intentions.  The task was pitched to us as a competition but later revealed to be more of a practice excercise, but I think this served us well in giving us motivation.
A collection of other groups boards:
This was a really fun excercise and very beneficial to study design boards, especially once we had finished our own design and had the chance to see others and compare. I was impressed by everybody elses designs and how different they were t our own but still conveyed the idea of autumn so well. Overall, i feel this task was very beneficial in teaching us techniques on how to improve my future pitch through creating a board of my own for my FMP proposal.

Research and Development

Following all the tasks we have completed in the previous weeks it was finally time to start focusing thoroughly on our own pitch and planning for our Final Major Project.

As mentioned, previously, my project is an adult cartoon concept, following the life of an office working, middle-aged fish named Terry, and the misery and frustrtaion brought on him by the pressures of his job and family life. 
My aim in this project is to create a successful animation sequence showcasing my illusrtative and animation abilities.  The idea of this project is it being a continuation of my previous second year animation project, following the same character, which i thoroughly enjoyed and felt very passionaite about.
My ideas and intentions within this animation are to convey various messages to the audience through a relatability with the characters who I am loosley basing on people in my own life. I feel doing so I can humourously mock real world issues which creates a great sense of relatability and can strike a chord with the audience to really convey the emotions I would ike of my animation. The adult nature of the project also outlines my audience and although could restrict my content in some sense, also opens my choices in terms of less censorhip etc. and I have the freedom to convey more adult issues and themes which I think will really help to create this relatability factor I am desperate to achieve.
As a creative-minded individual I have always enjoyed the stylistic aspect of animation growing up. As a child I would often draw popular cartoon characters and I feel that enjoyment is something which still resonates with me today but also now to have the chance to create my own cartoon is a mouth-watering prospect and in a sense something I have aspired to create as long as I can remember.  Although my cartoon may not be broadcast or on a proffesional scale I aim to recreate the similar effects cartoons had on me as a child through my illustrative abilities.
As I began the development of my FMP idea I decided that the first aspect I should focus on was and in my opinion the most important, the character designs. After all, the whole animation would revolve around the main character and his relationships with other characters, as well as them being the main showpiece of my project. I really wanted to create the best design I could to really capture my apspirations within the project and be as succesful as I possibly could. As such, I realised the time frame I had before the pitch and planning deadline was growing ever closer, so decided focusing entirely on the character development was essential and my greatest chance of success.
Stylistically, I have my favorite cartoons, as does anyone, so  i began to compile a moodboard of not only my favorite cartoon styles but some contrasting styles to help gain a perception of how I could create and rework my characters...
I created a page template design, featuring a faint 'Fish Terry' logo and a black border and bracketed font. I wanted to create a tidy, organsed theme throughout my development and I felt this would help me stay organised and make my work look more constant.
Through this moodboard I discovered a number of stylistic qualities and how they could be applied differently but effectively.  An element I have studied in various other projects thorughout my time at university is line weight and how it can vary and what this can symbolise. For me, the thicker stylistic lines stand out amongst the other cartoons in this moodboard. 
When researching cartoon art from television series something which became immeditalely apparent was the difficulty. This was down to the fact, the creation of a character cannot be easily attributed to one person, nor can it be distinguished who drew/ who animated/ who produced. The process of creating a cartoon, in particualrly a highly successful and highly demanded cartoon, clearly, is the res- 
ult of a highly trained and skilled team of artists, illustrators and producers. However, one of my more favoured cartoons, stylitically and in terms of content is 'Johnny Bravo'. Created by, Van Partible. A man who "turned a saturday morning habit in to a career path"[5] "Partible's advice for becoming an expert animator is to keep drawing. He says it's important to emulate cartoonists that you like and then work on developing your own style".[5] Following the advice of one of the most iconic cartoons of my generation's creator. I created a number of designs experimenting with line weight something which I felt was very prominent in his work and all of the cartoons which took inspiration from his.
The Image (right) [6] is a cropped shot of the infamous Johnny Bravo. The caligraphic strokes are a very iconic feature of the style of cartoon of the era. The lines are thick and bold, emphasisng the basic sturcture of the character which is made up of basic shapes, again another common feature of the animation of that period.  The basic shaping is very bold and eyecatching but also by simplifying the design, it lends itself to the extensive repitition and manipulation that follow in the animation process.

I created several designs for my characters from rough to a more refined version where I applied a stylised thicker and thinner line variation. However, I used a straighter flat stroke as oppsoed to a caligraphic stroke for the sake of time and thinking ahead to consistency for animating.
Having a previous design concept for the main character of the animation, Terry. I decided that I should focus most of my efforts in to creating another important character, his wife, Sharon. Having dabbled with the idea of drawing her before, I realised I had a task on my hands in creating a female form with a fish head. As it eliminated the chance of neck. I tried to take inspiration in line details and using basic shapes to create a form from inspirations like Johnny Bravo. Creating a realistic female form however in this style If found a considerably frustrating challenge. Thankfully my percerverance and studying of other cartoons for inspiration, helped me to reach a refined concept. I constantly referred to my main aims of what I want from the character, I added these to the corner of each development page for reference. Sharon as a character is supposed to be a middle-aged, stressed, mother, therefore the features I included must help to convey these characteristics. 
Designing the body shape was a challenge, however I made it easier for myself by outlining the design aspects I'd need to include in order to portray her age and gender (seen in the left of the design sheet above ). I had a rough idea of the face of the character (As seen in the top right of the design page above). However, it wasn't something I was content with, so I decided to further develop it and explore details I should include, and how I could achieve the aim of creating a middle aged, house wife character and what elements I could add to indicate the desired characteristics etc.
In similar fashion to the way in which I developed the body shape concept, I drew 9 rough designs of how I may like the face to look each varying slightly in design and featuring something contrasting to the last, whislt carrying on elements from the last I liked.  I also had the task of developing a hairstyle, which I used a similar technique for. I combined the body and face designs to see how the complete design would look, to which I could refine further and think about colour.
One of my main sources of inspiration in replicating a female form with a simplistic shape style was the mother character in Cartoon Network's, Dexter's Laboratory, created by Genndy Tartakovsky
I created an 'inpirations' development page, exploring the effectiveness of other characters similar to the one I am aiming for Sharon to be.
This was also where I first developed a Colour scheme, my choices I felt implied femininity through the purple but the duller colouring also implied age subtly, which I think worked effectively.
I followed a similar process developing Terry as a character, I created another inspirations page.
I also used some of the fast colour editing tools in Photoshop to create a selection of colour swatches to help me decide on the best choice for Terry.
I also created some quick two-frame animation loops (GIFs) as I felt leading on from my first animation some of the movement was very static so I needed to add in a more cartoon-esque extreme range of motion. Therefore instead of just creating an action position drawing I created two and created a loop animation so I could test the movement roughly, I think this idea helped me alot, and wasn't too time consuming either.
Finally,  for Sharon and Terry I mocked them up together as a couple, using my current most refined designs. I felt it very important to show them together as not only would they feature together in the animation but a necessity of a cartoon is that as a group a cartoon must portray a number of different characeristics, genders, ethnicities etc. to capture the attention of a wider audience through relatability but also simply just to be more interesting as a whole. Visually this applies too, for instance some characters should be short, some tall etc. but another important aspect to me was color as with a cartoon, usually, as a collective the group would contain most colours of the colour spectrum and use colour to differentiate each character, usually being symbolic of their characteristics. 
I also developed some other characters in similar fashion, in varying levels of detail.
Dylan, is the son of the main family. As a character, I have invisaged Dylan as a classic cartoon geek, showcasing stereotypical elements to portray this such as a curtain haircut, high trousers, a smart school jumper, and of course large round glasses. I made him smile as standard as I would like him to be an over-enthusiastic, boffin. The stark contrast of him and his father character, Terry, I feel will create some humorous confrontations. i deliberately gave them a differing colour palette to symbolise their difference, but also shared some stylistic elements with him and Sharon as a character to add some relatability between the characters and show they are related.
Joe/Joey, Is the grandfather figure, the father of Sharon who completes the threatening father-in-law role. He has roots with the Italian Mafia, and will have a strong gangster movie inspired accent. His name is based on the famous gangster, Joe Gallo. elements showing his mafia roots include a smart unbuttoned suit, cigar and religious necklace. his fat frame, short legs, drooping skin and wrinkles highlight his age and wealth, whilst his dark sunken eyes highlight his shady character. 
Just for fun; I created another quick GIF image where the smoke from Joe's cigarette moves, I think even this basic animation gives the drawing a bit more character.
Finally, fitting to the way his design was created, is the wildcard of the family, Flash the sloth. The character has grown from a quick sketch I created when doodling, which I felt had a humorous aspect so I refined the design, with the intention of making him an extra in the office/work scenes, but I have now decided to make him a central character as the adopted son, who was found as a lost baby. This backstory could create some more serious undertones but lighten them with the characters simple, slow and overall likable nature. His bright, stripy, rugby shirt, patterned with blue jeans highlight his youth but also the bright colours bring humility to his design and symbolise he may be a funny character. 
Again I placed the family together, to see how they work as a collective and how they cover different characteristics, postures, colours etc. I feel as though as a group, there is still something missing. Whatever character I decide to add from this point would defnitely be female to improve the balance or I could edit an existing character but it is more likely I will add one more. The character will also contain more red tones as that colour isn't used throughout the current character designs so I feel it would complete the family design in a sense.

Study Plan

October - Through October I aimed to develop all of my characters to a near-finished level. I realised quickly this would be a longer process than I had hoped but I was willing to sacrifice the time in order to secure a strong final design, which is key to the whole of my project.

November - In November I will dedicate half of the month to developing some rough plot ideas, i.e writing down any inspiration for storylines, jokes, speeches etc. and then converting these speeches into more of a plot. I also don't want to dedicate too many strenous jobs to November due to other project commitments.

December - In December I will finalise plot ideas and begin to structure storyboards, cinematography  and  background designs. background designs will also require some studying for styles - Johnny Bravo again is a good inspiration.

January - January, I will begin to piece together my storyboards into a timeline sturcture on animate cc and begin to structure my animation.

February - Throughout this month I will spend refining everything I have done so far and most importantly start animating, having dedicatedso much time to refining my style etc. I will need to work very effectively and quickly

March - continue extensive work on animation.

April - continue work on animation further, animation should be reaching a conclusion near the end of the month.

May - The deadline for the FMP is May 9th, so I will have a week to add finishing touches and maybe create extra promotional material if I have any spare time and am happy with the finished project, as well as considering other projects I may have. 

The Pitch

Finally, It was the day of the pitch. I had to present my ideas and intentions of my project in a proffesional and informative manner to two of my tutors, Kieren and Fumio. I created a design board by sticking my character design stages to a large piece of card, in the order I wished to talk about my points. 
Overall, I was extremely dissapointed with my design board, I didn't actually intend in creating a design board as I didn't properly acknowledge it's importance to the task, I planned on entering the pitch with a4 handouts. This was definitely a result of my own negelegence. However, it wasn't through a lack of desire to do well in the task, more a misunderstanding. I focused and worked intensively on my character designs and created thousands of rough concept ideas which overall I think was beneficial to helping me really refine my designs but also caused alot of pressure towards the end of the project, unfortunately I can't change the way I presented my design board but I can reflect and improve for other modules in the future.

The actual interview also was not how I had planned, I am not  a confident speaker so struggled to get across my ideas, and thus the interview was not as proffesional and informative as I'd hoped. The inclusion of the text on my design board through the development sheets however, helped me to structure my points a bit better. As well as the amount of character designs on my board, I took a selection of rough concept designs to try and show the tutors how much time I had spent on character design. and the level of effort I had been to, to develop the designs as far as  I had.  At the start of the interview I showed my animation via Youtube to show where the inspiration to carry it on had come from and explain how I could and have improved the designs as well as what I would do for the future of the project. 

Overall, I am desperately dissapointed in myself for not understanding the task properly and letting myself down at the end when it came to the final pitch. I gave far too much time and effort for my character development due to my mismanagement of time and although I think the work I completed will help me greatly in the future of my FMP, it wasn't what was asked of the task and I'm sure I will pay the price of my neglegence. 
In conclusion, I think this concept GIF of Terry I created symbolises well my frustrations.


[1]Curfboard,S.Augustin. 2016. Web. 19 Oct. 2016.
[2]Curfboard,S.Augustin. Curfboard@Kickstarter. 2016. Web. 19 Oct. 2016.
[3]Curfboard,S.Augustin. Http://Skateandannoy.Com/Wp-Content/Uploads/2016/10/Curfboard.Jpg. 2016. Print.
[4]Curfboard/Kickstarter,S.Augustin. 2016. Web. 19 Oct. 2016.
[5] Drawing from experience,, 2001.
[6] Dexter's Mom,